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"I liked Jo's book so much I decided to place it on my front counter next to my cash register as an impulse item. I knew the subject of the book would be appropriate for our customer base. Our business requires that customers have to wait a few minutes while we weigh, measure and manifest their packages, which gave them time to browse through the book. If the customer didn't buy the book right then, they would frequently come back, sometimes purchasing more than one. I have never received better sales from any other item I've placed next to our cash registers.
My store sold more than 60 copies of Good to Go within three months!"
Rob P., The UPS Store
